Marketing
Product Design
Product development is a type of strategy in which companies develop new products or product categories and market them in existing markets, that is, to the same primary customer. Market development is a type of growth strategy that identifies and develops new market segments for existing products.
Steps
idea generation
Understanding the persona of the audience and market research techniques in achieving attractive and practical ideas
New product and market development
Market analysis
Product Specifications
Target price finalization
Marketing
Detailed design (costing, product testing,
Value Engineering)
logistic
Discount
Customer feedback and product improvement
after-sales service
Marketing test
Prototype or limited edition prototype
Commercialization
Completed product development
Testing and validation
Modification of market programs
Developing successful customer-related functions
Development of marketing plans
Our Added Value
Creating added value
Creating a favorable mental image
Help increase sales
A clear understanding of the future of the market
Our capacities
Up-to-date knowledge in product and market development
Effective experiences in implementing product and market development
The effectiveness and practicality of product and market development
Future research approach in product and market development
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