Business development is a set of ideas, initiatives and activities that exist for the betterment of a business, and if implemented logically, it includes benefits such as increased income, growth, and profitability.
Steps
Understanding SWOT
Analysis of the current business situation based on SWOT and other organizational analysis tools
Knowing the priorities
Identifying the most important priorities and their determined impacts
Development design
Customer development, new product development, team development, market development
Implementation of development
Implementing methods for: more sales in the current market, the presence of a new product in the current market, the presence of the current product in the new market, the presence of a new product in the new market
Business development is a high-level decision-making process, and following the following points is necessary and unavoidable:
Analysis of the current business situation
Analysis of the current state of the industry and growth forecasts
Development status of competitors
Investigating the company’s main sources of income (current business lines)
Preparation of customer database
Studying the opportunity of new and undiscovered markets
Examining the range of products and services that can be developed