Marketing
Brand Management
Brand management is a subset of marketing that uses specialized strategies and methods to analyze and plan and presents a favorable image of the brand in the market. The main objective of brand management is to increase the perceived value of the brand in the long term and to create loyalty through a positive mental image of the brand.
Steps
Identifying and determining position and values
Identifying the useful position of the brand in the market and consumer using mental maps and positioning maps
Planning and implementing brand marketing programs
Selection of brand names, logos, symbols, characters, packaging and labels, selection of marketing activities and support of marketing programs.
Measuring and interpreting brand performance
A brand equity measurement system is a set of research procedures designed to provide brand managers with timely, accurate and actionable information about the target brand.
Growth and preservation of brand equity
Brand value management during brand strengthening and revitalization
The difference between branding and brand management:
Branding means creating an exclusive brand for a business; Therefore, the difference between branding and brand management is summarized in their main concept and essence. Branding means creating and inventing a specific brand name, but brand management means taking care of this brand and plays an important role in the growth and life of a business.
Our Added value
Increasing the value of brand equity
Creating loyalty in customers
Help increase sales
A clear understanding of the future of the brand
Our capacities
Up-to-date knowledge in brand management
Effective experiences in implementing brand management
The effectiveness and practicality of brand management
Future research approach in brand management
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