Marketing
Design Marketing Plan
Marketing planning is a systematic activity to coordinate and improve marketing decisions. The important thing is that these decisions are made at two main levels, i.e. the top management level and the middle management level.
Steps
Analysis of situations and trends
Before the development and expansion of any program, decision-makers must fully understand the current situation and the trends and currents affecting the future of the organization. In particular, they should recognize the opportunities and threats created by buyers, competitors, costs, and regular changes, in addition to these, they should identify the strengths and weaknesses of the organization.
Set Goals
Decision makers should formulate the special goals of their company, in fact, the goals of the institution determine the level of its performance.
Develop Strategies and plans
In order to achieve the set goals, decision-makers should develop both strategies (long-term actions to achieve the goals) and plans (short-term special actions to apply the strategies). At this stage, the marketer designs a specific strategy in order to promote product sales, and new product inventory according to the product life cycle.
Create coordination and control
Relatively comprehensive programs often include multiple long-term and short-term actions, each strategy and program may have a different responsible manager for itself. Therefore, it is necessary to design mechanisms that ease managers' imaginations from the effective use of strategies and programs. Budgets and organizational structures are among the primary tools for coordination.
Marketing plan steps:
- executive summary and table of contents
- Current marketing position
- Analysis of opportunities and trends
Targets - marketing strategy
- Work plans
- Proposed profit and loss statement
Control
Our added Value
Provide a sound understanding of the business
Forecasting Trends
Help to make better Decesion
Futurology
Our capacities
Up-to-date knowledge in developing a marketing plan
Effective experiences in developing a marketing plan
The effectiveness and practicality of the marketing plan
Future research approach in developing marketing plan
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